Why would I want to hire a graphic designer?
This article is for those who would like to utilize this opportunity but feel stuck. You don’t know where to start. You start by making a decision: to do it yourself or hire someone. I would love to help you get started no matter what you decide.
The first step is the decision. If you’re going to do it yourself you need the tools and the know-how to use them. If not, then you’ll need to hire someone. Before you make your final decision ask yourself these questions:
DIY Graphic Design
Do you have any graphics software? Microsoft (MS) Word or Publisher works for print ads. MS PowerPoint (PP) is not. PP is specifically for on-screen presentations. On an Apple you could use Pages or Adobe InDesign or Illustrator. Photoshop is not ideal but it could work if you know what you’re doing. If you don’t have this software ask yourself if this is an expense your business really needs right now.
Do you know how to use these tools? Do you use MS Word/Publisher/Pages at least once a week? Have you tried to use them for anything other than a regular letter-size document? If you haven’t you will need to allot yourself at least 3-6 hours to learn how to create a document to the specific ad size you want. This may take 3-6 days if you rarely use these software applications!
Is this ad really worth the time you need to spend? The time you spend on creating your ad is valuable. You may decide that 3-6 hours or days is worthwhile at this stage of your business. But if your time is already overbooked it may be worth your while to hire a professional.
Stay tuned for the next article How Do I Hire a Professional Graphic Designer?